Technology leader and startup founder with extensive experience building scalable platforms, leading engineering teams, and shaping long‑term technical strategy. Blends deep architectural expertise with product thinking and team‑building leadership, enabling organizations to transform underperforming systems into resilient, scalable platforms. Skilled at shaping engineering culture, accelerating delivery velocity, and aligning technology decisions with business growth goals.
Key Achievements
Built or scaled multiple platforms to millions of active users, creating new revenue streams.
Led engineering teams, improving delivery speed, quality & technical decision‑making.
Built one of Iran's largest marketing automation platforms, competing directly with foreign vendors in scale and capability.
Delivered one of Iran's highest-traffic second-screen TV (Navad-90) engagement platforms.
Stabilized and modernized legacy e-commerce infrastructure for Black Friday traffic.
Architected real-time CRDT-based data warehouse, unlocked company-wide analytics and data-driven business growth.
Delivered a production-grade SIP Call Manager, achieved robust scalability and reliable real-time call processing in mission-critical environments
Professional Experience
Sazito
Led architecture and development of a new Go‑based marketing automation engine generating 10% company revenue in year 1. Modernized, stabilized, and optimized the legacy Go e‑commerce platform to handle high‑traffic events with tens of thousands of daily orders. Rebuilt the engineering team, introduced delivery processes, and improved engineering velocity and code quality. Architected and shipped Zishop, a B2C product search & discovery mobile app
Philia
Guided the scaling of their customer‑club and segmentation platform to 1B+ monthly events. Designed real‑time workflow and segmentation engine using Python and event‑driven patterns. Mentored engineering team on scaling, reliability, and architectural decision‑making. Architected the data layer (ClickHouse) and microservices structure
Adanic
Advised product and engineering leadership on Agile processes and roadmap execution. Guided domain modeling, technical design reviews, and system architecture improvements. Mentored backend and frontend engineers on functional programming and problem‑solving
Logistic Bazaar
Architected Pardis, a no‑code orchestration/workflow platform tested with 100+ services and 1000+ concurrent flows. Designed execution engine, gateway integration, and internal service communication model. Led technical direction and mentored engineering team across backend and frontend
Chabok (Marketing Automation SaaS)
Founded and built a marketing automation platform processing 100M+ events/month. Responsible for business strategy, sales, team building, product leadership, and technical direction. Grew the business to break-even within 18 months. Scaled to 5 SDKs for multiple client platforms, serving ~100M events/month and 10M MAU for top customers
Atieh Dadeh Pardaz
Rebuilt the SMS gateway using Scala/Akka to handle ~2,000 msg/sec. Led a 10‑person team to build the Navad (90) TV show app, scaling to 3.5M MAU and 210k concurrent users. Designed backend architecture for high‑traffic peak events and real‑time interactions. Delivered real‑time push notification systems for enterprise/banking clients
Avval Market
Guided microservices redesign and improved domain boundaries. Supported adoption of Agile processes and architecture decision‑making
Basamad AC&C
Lead developer for Java/SIP Call Manager supporting 100+ concurrent calls; deployed to nationwide call-centers. Built reporting engine using Python/Node.js/CouchDB. Developed Erlang modules for FreeSWITCH integrations
ObjectJ (Javaneh Software)
Developed a web‑based accounting and parts‑management module for Emdad Khordro as part of a large J2EE system (JSP/JS)
Core Skills
Engineering Leadership, Team Building, Talent Development
Technical Mentorship & Coaching, Cross‑functional Alignment (Product × Engineering)
Technical Strategy, Architecture Vision, System Design
Distributed Systems, High‑Availability, Scalability
Microservices, Event‑Driven Architecture, Real‑time Processing
Multitenant SaaS Architecture
Cloud/DevOps, CI/CD, Observability, SRE Practices
Product Strategy, Data‑Driven Decision Making, Growth/Retention Systems
Marketing Automation Platforms, Customer Segmentation Engines
Realtime workflow engines, low-code & no-code automation
Startup Leadership, Fractional CTO Advisory
Talks, Events & Community
2021–2024
Served as a technical mentor and advisor for multiple software companies, helping engineering teams improve system design, scalability, delivery processes, and architectural decision-making.
2024
Delivered a technical talk on 'Architectural Patterns for Scalability', covering resilient distributed systems, high‑traffic handling, and modernization strategies.
2021
Featured as a guest on the MarTech Podcast discussing the state of Marketing Automation in Iran, ecosystem maturity, and growth patterns.
2014–2019
Active contributor to multiple open‑source projects on GitHub, delivering bug fixes and architectural improvements. Engaged with international developer communities through pull requests, issue discussions, and collaborative code reviews.
2020
Invited as a guest lecturer teaching Marketing Automation and customer‑lifecycle strategies.
2019
Speaker presenting 'Advantages of Mobile Marketing Automation for Scaling Apps'.
2019
Instructor for the Mobile Marketing Program, teaching mobile growth strategies, analytics, and automation frameworks.
2019
Conducted a workshop on Mobile App Growth & Marketing, focusing on acquisition, retention, and engagement loops.
2018
Speaker on technical challenges faced by early‑stage startups, covering scalability pitfalls, team formation, and MVP architecture.
Teaching Experience
2025-now
Teaching System Design, Code Design, DDD, Type-based Modeling & software architecture
2016–2024
Instructor teaching Java and Node.js for mid‑to‑senior‑level engineers.
2010s
Delivered multiple Java EE / J2EE courses across several Iranian software companies.
Late 2000s
Islamic Azad University — Java Instructor; Payame Noor University — Instructor for Data Structures and Advanced C++ Programming
Education
Sharif University of Technology
Thesis: Towards an Agile Core Methodology for Software Development
Azad University, Central Tehran Branch
Project: SOA-based National Health Portal
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